Yo Joe! G.I. JOE: A Real American Hero is the legendary military action franchise that defined a generation. Launched by Hasbro in 1982, this reinvention of the original G.I. Joe transformed the brand into an elite special missions force battling the ruthless terrorist organization COBRA. Led by heroes like Duke, Snake Eyes, Scarlett, and Roadblock, the Joes fought against iconic villains including Cobra Commander, Destro, the Baroness, and Serpentor in an epic struggle between freedom and tyranny. The franchise exploded across multiple platforms—the groundbreaking Marvel comic series by Larry Hama, the beloved animated series with its unforgettable PSAs ("Now you know, and knowing is half the battle!"), and one of the most successful action figure lines in toy history. With hundreds of characters, vehicles, and playsets, G.I. JOE became a cultural phenomenon throughout the '80s and '90s. The brand has continued through reboots, live-action films, new animated series, and collector-focused figure lines.
